BBA

Course Aims

The BA (Hons) Business Administration (International Business) programme engages you with contemporary practices. This course is structured with a clear focus on developing your employability by building a foundation on the core principles of business knowledge and operations. You will apply established techniques such as problem-solving, critically thinking and analysis to solve real world problems. The knowledge you build to examine and challenge events management concepts and data and interaction with industry professionals allows you to progress seamlessly with practice-oriented and transferable skills to become employment ready in the events management profession.

Course Learning Outcomes

Demonstrate a coherent and detailed knowledge of a number of functional areas of business including marketing, management, planning & strategy in a global, inter-connected business context. Demonstrate ability to reflect on an understanding of appropriate research methods sufficient to allow investigation and integrating into relevant Business Administration and International Business topics and to demonstration ability to interpret such material. Use knowledge and skills, and apply and evaluate a range of relevant management theories, models and conceptual frameworks in relation to international business; Exhibit critical ability to evaluate the impact of internal and external factors on various organizational contexts including locally, nationally and across international boundaries combined. Demonstrate independent planning, initiative and enterprise to meet the demands of a bachelor’s degree in Business Administration, while taking responsibility for personal learning. Conduct appraisal of current management techniques and practices within a variety of environments, in particular the multi-cultural and international environments;

Taught Units / Modules

International Business Management (30 credits) New Advancements in Business (30 credits) Global Marketing Strategy (30 credits) Strategic Management for Business (30 credits)

Duration

1 year (location – UK)

Entry Requirements 

HND in Business – awarded by Pearson IELTS 6.0 with minimum 5.5 in each element or equivalent For admissions and guidance please contact our admissions team on 051 -480 2221-2, admissions@cas-pak.edu.pk

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